As co-chair of Aviva’s Platinum Associates, Susan Casden sought something special for the group’s annual luncheon and, in the process, snagged the American premiere of Chanel’s 2010 Cruise Collection. So rather than settle for a simple fashion show, she re-created the seaside setting in Venice, Italy, where Karl Lagerfeld first presented the collection to the international press.
“I love that she trucked in the beach,” said Lisa Mindlin, an Aviva board member, as she surveyed the backyard boardwalk at Casden’s Beverly Hills home. While some women happily dug their toes in the sand, others took another route: Larissa Sabadash, for one, tied on booties.
Larry Bruce, general manager of Saks Fifth Avenue, Beverly Hills, teamed with Chanel to sponsor the event, saying, “in this day and age, in this economic climate, it’s a challenge to decide which cause to support.” Aviva Family and Children’s Services, which treats abused and neglected children, filled the bill, he said, because Saks cares about women: its customers, as well as young women in need.
Proving the adage that people give to people, more than just to causes, Mi Ahn said she first became involved with the charity at Casden’s suggestion. “But now I go there and see what I can do,she said. “There are some really good success stories. Aviva helps adolescents and young women to get on their feet and get going.”
Joining the 160 guests were board members Robin Broidy, Linda May, NancyJane Goldston and Sandra Milken, plus Ginnifer Goodwin of “Big Love” and Perrey Reeves of “Entourage.”
-- Ellen Olivier
Mi Ahn, pictured, socializes during the luncheon fashion show for major donors. (Anne Cusack / Los Angeles Times)