Penguin Parade
- Share via
Penguins traipse past the Golden Gate bridge, pay a visit to the beach and hold up traffic during a trip through the Golden State in a TV commercial from Minneapolis-based HMS Partners for Mervyn’s California. Mervyn’s chose penguins as part of its effort to boost holiday receipts. Sales at the retailer fell 2.8% in the third quarter, and parent Dayton-Hudson has threatened to sell the chain. How Hollywood-based post-production house Post Logic Studios put the ad together:
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
