PRO FOOTBALL DAILY REPORT : AROUND THE NFL
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Associated Press
Super Bowl fans, are you ready for some . . . commercials? More than two dozen advertisers who industry sources say have paid a record average of $1 million per 30-second commercial hope you are. By Tuesday, the ABC television network had sold 58 of the 60 commercial spaces for the Jan. 29 NFL championship game. It’s the first time any TV program has commanded more than $1 million for commercial time. The price is about triple the fare for ads on the highest-rated prime-time shows and 11 percent more than the $900,000 NBC got for ads in last year’s Super Bowl.
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