COMPANY TOWN ANNEX

MTV Launches Interactive Division: Viacom Inc.’s music video network has created an internal new-media group aimed at developing video games, on-line services, CD-ROM titles and interactive television based on its programming resources. Headed by Van Toffler, MTV senior vice president for new business development, MTV Interactive will work in conjunction with the parent company’s interactive-media division, which is already developing a video game based on MTV’s “Beavis and Butt-head.” Matt Farber, MTV vice president for programming and new business, will also oversee the division.