MARKETING
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Compiled by Anne Michaud, Times staff writer
Golden Opportunity: Primelife, a marketing consulting firm that specializes in consumers 50 and older, said it has formed an alliance with Wright Mature Market Services in Tacoma, Wash.
The companies will share business development resources and will offer potential clients the resources of both companies.
Primelife is a 6-year-old company based in Orange.
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