Randy Wicks; Marketing Executive for Films

Randy Wicks, 43, a motion picture marketing executive who created campaigns for the films “Tootsie,” “Gandhi” and “Annie.” Educated at Ohio University and the UCLA School of Dramatic Arts, Wicks planned to be an actor. But an advertising job at 20th Century Fox persuaded him that selling films was more important than being in them. From 1978 until 1985, he was with Columbia Pictures, where he became senior vice president and director of advertising. There he also created campaigns for “A Soldier’s Story” and “Ghostbusters.” Wicks later served as senior vice president of marketing for Lorimar Films and then Hemdale Films. At the time of his death, he was developing and producing motion pictures for Galaxy Films. On May 29 in Los Angeles of AIDS.