Airlines Cleaned Up on This Miscue
- Share via
LONDON — The final bill has been tallied for the Hoover vacuum cleaner company’s disastrous free-flights promotion--and it’s a whopper. Hoover, overwhelmed by the response to an offer of free international tickets to English and Irish purchasers of appliances, spent $72 million.
When the promotion ends, Hoover will have flown more than 220,000 people for free. Consumers realized the obvious: that vacuum cleaners are cheaper than international air fares. So they bought Hoovers by the thousands and demanded tickets.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
