Latest Benetton Ad Draws Legal Threats
- Share via
PARIS — Italian clothing company Benetton offered photographs of 56 sex organs Wednesday as its latest shock advertisement, drawing charges of provocation and threats of legal action.
Adults’ and children’s penises and female genitals of various shades of skin color were displayed in a centerfold in the left-wing newspaper Liberation.
Lucien Bouis, head of the French advertising board BVP, asked its members to shun the Benetton campaign and said it may take legal action against the firm.
“This ad is decidedly crude, but it is not vulgar,” said a spokeswoman from Benetton’s Italian headquarters.
Sign up for Essential California
The most important California stories and recommendations in your inbox every morning.
You may occasionally receive promotional content from the Los Angeles Times.
