L.A. Cliches
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Joe Sedelmaier, who has directed commercials for Alaska Airlines, was quoted in a Dec. 8 marketing column (“The Fact Is Back as Crash Brings Truth to Advertising”) as saying, “Once people get to Los Angeles, they get their teeth capped and their hair transplanted and they don’t look like anyone you know.”
Personally, I can’t understand how he can work out of Chicago with all those gangsters and crooked politicians.
And why was there no picture of Sedelmaier? Are his teeth capped? Is his hair transplanted? Doesn’t he look like someone we would know?
RICHARD LUNA
Playa Del Rey
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